How to trade successfully without emotions and ego running the show.

Are emotions a trader’s worst enemy?

In many cases, the answer is yes. Without really even knowing, traders get caught up in a whirlwind of emotional trading where greed, fear, revenge, and overconfidence are calling the shots.

So, let me ask again, will emotional trading get the better of us? It’s a straightforward question … But the answer isn’t so simple.

On the one hand, it’s tempting to believe that trading ‘like a machine’ would result in far better outcomes. No emotions, no mistakes — right? 

Unfortunately, there are a few problems with that approach. For one, traders are human beings. They can’t avoid feeling emotions. 

Second, emotions don’t always lead traders astray. They can offer traders valuable information that can help them to learn and grow. 

Emotions become problematic when they rule a trader’s decisions. 

Rather than attempting to shut off their emotions, I propose that the trader’s real work is to know and understand them. 

By getting curious and inquisitive, it becomes possible to get to know and observe these emotions and their effects. These are vital steps to keeping emotions in check. 

Ready to get curious?

Ego and Inner Gremlins, authored by The Wall Street Coach, Kim Ann Curtin, will guide you through the process of identifying and beginning to understand how your ego and inner gremlins may have an impact on your trading. 

From there, you’ll learn actionable ways to tend to those emotions in a constructive manner. You’ll learn how to be self-aware and realize when it is your gremlins talking and not you. 

Purchase this book today and become a more logical trader tomorrow.



Kim Ann Curtin, The Wall Street Coach, is a completely unique executive & trading coach. She combines Wall Street business acumen with emotional intelligence to help her clients transform their careers, their trading and their personal lives.

Certified by the International Coach Federation and The Coaches Training Institute, Kim is a member of Marshall Goldsmith’s C-Suite Level Executive Coaching Team.

Her work has been profiled in CNN.Money, Fortune Magazine, Smart Money,, Associated Press, among others.

Over the past 15 years Kim has coached top executives and traders from Anchorage Capital, Bank of America, Blackstone, Colgate Palmolive, Credit Suisse, de Reus Architects, EisnerAmper, FINRA, Fortress, GIC, King Street Capital, L’Oreal, Merck, Morgan Stanley, NBC, Procter & Gamble, Social Leverage, StocksToTrade, TrueTrader, and Unqork to name a few.